Elli asks…

If I know that my competitor is selling the same product as me but at a far less quality than what I have to offer can I advertise their weakness to my customers?

Adrian says…

This is called competitive advertising and it’s legal when it’s done right. I would suggest you seek legal advice and talk to a highly qualified advisor before you proceed to make sure you don’t end up in court defending yourself. If you are truthfully comparing facts about two products to highlight the advantages of your own you will have a strong cause for customers to either choose your product over another or switch their current buying habits. But beware, this type of advertising often results in a rebuttal!