Sam asks…

I have been hearing a lot about Blogs lately, I already have a basic web site should I start a Blog for my business? If so, can this help with my publicity?

Rebecca says…

While sending your media releases and alerts directly to the media is still the most effective way to get your message to the right people in print, placing your news, events, product launches and company information on a dedicated blog allows you real time access to millions of people who may not use traditional media as their information source.

A company blog can serve as an ideal platform for writing about things that promote your company or products, showcasing your business news and it can also serve as an important channel in which to respond in real time to critical public relation issues.

The most important thing to remember is that a blog needs to be maintained and updated regularly with useful and interesting information for the reader.