Author Archive for Rebecca Grisman - PR
Rebecca Grisman is Managing Director of Campaign Group, a Sunshine Coast based professional communication company with expertise in planning and managing strategic communications, public relations, marketing campaigns and community engagement. ...more about Rebecca
Social Media for Publicity
Chris asks…
How can I use social media for publicity?
Rebecca says…
There are many ways for you to utilise social media to engage the public and the media to pay attention to your message.
For the traditionalist online networker, you cannot go pas
Business blogging
Sam asks…
I have been hearing a lot about Blogs lately, I already have a basic web site should I start a Blog for my business? If so, can this help with my publicity?
Rebecca says…
While sending your media releases and alerts directly to the media is still the most effective way to get your message to the right people in print, placing your news, events, product launches and company information on a dedicated blog allows you real time access to millions of people who may not use traditional media as their information source.
A company blog can serve as an ideal platform for writing…
Timely advice
Challenged asks…
What are the main challenges that your clients are asking you to address for them at the moment?
Rebecca says…
Many of our clients are seeking assistance with planning publicity for major milestones they have coming up so they don’t miss the optimal timing to tell the world. Being positively mentioned in the media is akin to being referred by a trusted third party and so offers an excellent opportunity to back up your brand promise and complement your advertising and marketing activities.
Good PR begins with You
Ivan asks…
From a PR perspective, what would you be doing in this climate to grow your business?
Rebecca says…
- Take the time to review your marketing strategy – if you don’t have a plan, put one in writing – it can be as simple as a page of specific targets and dates to hit them by. Make sure your strategies are clear and achievable.
Meet the Panel – Rebecca Grisman – PR
Rebecca Grisman is Managing Director of Campaign Group, a Sunshine Coast based professional communication company with expertise in planning and managing strategic communications, public relations, marketing campaigns and community engagement. The company assists clients throughout Queensland, Australia and New Zealand from a range of industries, including government, property development and construction, finance, not for profit, charities, telecommunications, IT, transport, retail and education.
