Author Archive for Adrian Wilson - Advertising and Marketing
Adrian has over 20 years experience in the advertising and marketing industry, during which time he has had extensive experience assisting SMEs and large corporate business achieve and exceed their marketing objectives. ...more about Adrian
Stuck on marketing a ‘new concept’
Stuck on marketing a ‘new concept’ asks…
Hi! I have developed a system that uses NLP and other simple, mental change techniques (not hypnosis) to help people to completely change their mindset around food and exercise; enabling people to ENJOY healthy food (rather than feel they are ‘dieting’), change bad habits easily (rather than using willpower) and be more motivated to exercise – clients….
Database basics
Samantha asks…
I’m a relatively new business operator and I’ve just found out that my competitor relies heavily on marketing to an existing database of loyal customers that they have built up over several years. How do I form a database of my own?
Adrian says…
Collecting client information can be a very vital asset in keeping afloat in today’s decreasing and challenging market. The larger your database, the more potential it has when it comes to direct marketing. You should be trying to collect email addresses, mobile numbers and postal addresses from anyone…
Just opened and nobody coming in!
Proud-Guy says…
I’m very proud to say that I’m in the process of starting up my very own fashion retail business for the first time. I’ve done all the hard work, hired several staff and set up a funky looking store. I’m ready to open up in 2 weeks but now I’m dumbfounded, how do I start getting customers in the doors without having to outlay more money?
Adrian says…
A lot of first time business owners are surprised at the initial cost of setting up a new business but without a flow of customers there is no way for you to return on your investment. But don’t stress, there are…
Competitive advertising – Tred with caution.
Elli asks…
If I know that my competitor is selling the same product as me but at a far less quality than what I have to offer can I advertise their weakness to my customers?
Adrian says…
This is called competitive advertising and it’s legal when it’s done right. I would suggest you seek legal advice and talk to a highly qualified advisor before you proceed to make sure you don’t end up in…
When to quit my ad campaign?
Pete asks…
I invested in an intense advertising campaign throughout the month of January which increased my sales dramatically but now they have slumped again. I can’t afford to invest that much money every month, what should I do?
Adrian says…
When you’re thinking about advertising one of the most effective ways it to think about branding on a long term basis. If you advertise with the hope to increase sales and then cease advertising when your sales pick up your sales will always fall back down again and you will be stuck in a high and low scenario. Work out an affordable monthly spend and keep it up continually. This way you will have a steady flow of business all year round and increase your brand awareness.
Media rep buffet
Rick asks…
“I am contacted every day by media reps who all say that their media is the best option for advertising my business. How do I know where to spend my advertising budget?”
Adrian says…
Rick, that’s a great question! There are so many options out there, radio, TV, newspapers, magazines etc etc… any wonder the average business owner is confused. You need to understand that each media rep only has their ‘product’ to sell and as such they will only be able to explain the benefits of that medium, they are not objective.
Reducing my advertising spend. Wise?
SaveMe asks…
Sales are down, profit are down and most business people I’m talking to are pulling their ads or reducing their advertising along with the current down-turn. Should I reduce things too? Is that wise? What can I do better? Help!!!
Adrian says…
Astute businesses know that an economic downturn can be, ironically enough, a foundation for significant future growth. Forward-thinkers know that this is the time to begin increasing their company’s profile, cementing reputations and increasing market share in a diminishing market.
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Meet the Panel – Adrian Wilson – Advertising and Marketing
Adrian has over 20 years experience in the advertising and marketing industry, during which time he has had extensive experience assisting SMEs and large corporate business achieve and exceed their marketing objectives. His hands on approach, and excellent strategic marketing skills have made him a leader in his field.
