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I know I need to start a database and then contact those people. HOW DO I DO IT? I’m getting super frustrated with all the options and know that my repeat business is vital to what I do.
I’ll save a lot of typing here by suggesting you head over to my blog where I recently just finished a series on that topic. Click the title links below to go through to the articles…
Hi! I have developed a system that uses NLP and other simple, mental change techniques (not hypnosis) to help people to completely change their mindset around food and exercise; enabling people to ENJOY healthy food (rather than feel they are ‘dieting’), change bad habits easily (rather than using willpower) and be more motivated to exercise – clients….
‘We’ve owned a small cafe for about 5 years. It’s a good business and provides us with a reasonable lifestyle but, for a while now, I’ve felt like it just doesn’t have any ‘zing’ or stand out at all?. We’d like to invest in making some changes but because we can’t really put our finger on the problem, we’re not sure where to start?…any suggestions?
That’s a great way to look at your business! So many business owners get so tied up in managing the day to day, they never take the time to step outside and really take a good look at how their business really works.
How can I use social media for publicity?
There are many ways for you to utilise social media to engage the public and the media to pay attention to your message.
For the traditionalist online networker, you cannot go pas
I’m a relatively new business operator and I’ve just found out that my competitor relies heavily on marketing to an existing database of loyal customers that they have built up over several years. How do I form a database of my own?
Collecting client information can be a very vital asset in keeping afloat in today’s decreasing and challenging market. The larger your database, the more potential it has when it comes to direct marketing. You should be trying to collect email addresses, mobile numbers and postal addresses from anyone…
Can I claim a stamp duty concession of the purchase of vacant land?
There is lot of confusion about stamp duty (or transfer duty) when buying vacant land. First home owners can claim a concession on transfer duty when you buy vacant land. But you can’t claim claim a concession if you have owned property before, even outside of Australia.
The transfer duty concession for first home buyers of vacant…
I’m very proud to say that I’m in the process of starting up my very own fashion retail business for the first time. I’ve done all the hard work, hired several staff and set up a funky looking store. I’m ready to open up in 2 weeks but now I’m dumbfounded, how do I start getting customers in the doors without having to outlay more money?
A lot of first time business owners are surprised at the initial cost of setting up a new business but without a flow of customers there is no way for you to return on your investment. But don’t stress, there are…
I have been hearing a lot about Blogs lately, I already have a basic web site should I start a Blog for my business? If so, can this help with my publicity?
While sending your media releases and alerts directly to the media is still the most effective way to get your message to the right people in print, placing your news, events, product launches and company information on a dedicated blog allows you real time access to millions of people who may not use traditional media as their information source.
A company blog can serve as an ideal platform for writing…
‘We are a B2B business with half a dozen reasonably good sales people (male & female) … problem is that they are currently experiencing a lot more ‘no’s’ than they have been used to over the last few years. I’m finding its getting them down and in turn making them less inclined to look for new business or even try to close existing customers… it’s a downward spiral… what do I do? (Sales Team Meltdown)
Firstly, I’d suggest your use of the description ‘reasonably good’ to describe your sales team is not a particularly good sign. What happens in boom times like we’ve just been through is that ‘reasonably good’ was good enough because everyone was spending up large. The challenge now is that reasonably good will turn into ‘average’ then ‘awful’ really quickly unless you start making some changes!
One place to start is to reintroduce a little structure back into your team. Good sales teams are always managed by the numbers… how many phone calls?, how many visits?, analysis of the outcomes etc so you could look at putting a formal sales reporting
If I know that my competitor is selling the same product as me but at a far less quality than what I have to offer can I advertise their weakness to my customers?
This is called competitive advertising and it’s legal when it’s done right. I would suggest you seek legal advice and talk to a highly qualified advisor before you proceed to make sure you don’t end up in…
